intL youtube
In 2023, Lamesa led Nickelodeon International's YouTube production team. She oversaw YouTube production in thirteen regions and managed a team of editors. At the time, there was no strategy team. Lamesa used performance data to strategize content monthly. Her team’s production garnered billions of views and minutes in watch time. Under her leadership, ad revenue consistently increased month over month. Her team created scene lifts, long compilations, and YouTube Shorts.
In October 2023, SpongeBob Latin America generated 1.55B minutes watched ranking the #1 highest recorded watch time performance in its lifetime. This video has 14M views and largely contributed to October’s performance. Lamesa strategized and edited this video.
With 66M views, this video is the fourth most-watched on the SpongeBob Latin America channel. Lamesa strategized and edited this video.
Lamesa’s team delivered international assets to the domestic Nickelodeon channels. Repurposing a video in multiple regions and accounts maximizes YouTube ad revenue. This video has 16M views on the domestic SpongeBob channel.
Youtube shorts
This video garnered 36M views. Based on data, Lamesa planned this concept. Videos featuring characters getting hurt perform well on YouTube shorts.
This video garnered 28M views. Based on episode performance data, Lamesa planned this concept.
This video garnered 18M views. Based on data, Lamesa planned this concept. Seeing characters as babies is a strong performer on Youtube Shorts.