2024 Kids’ Choice Awards
The Kids’ Choice Awards is a staple in pop culture but provides a challenge on social where the audience is adults, not kids. This was combated by hosting a creator party. Popular creators were invited to attend ahead of the Kids’ Choice Awards. Lamesa wrote scripts for the content to be captured. At the party, three creator consultants were also chosen to create content for the SpongeBob social accounts. Lamesa is currently leading the video production of the creator consultants.
Knowing that the Jellyfish Jam dance trend was blowing up on TikTok, Lamesa added this concept to the one-sheet of content to capture at the creator party. This video is currently at 884.8k views.
Lamesa shot this video with talent to promote an exclusive TikTok AR filter and the Kids’ Choice Awards.
Lamesa live-edited on the night of the Kids’ Choice Awards. This was one of the highest-performing videos of the night with 535.3k views on TikTok.