The Challenge
How do you turn gameplay into social moments players want to share?
My approach is memeified, creator-first, and talent-led, translating gameplay systems and character logic into short-form formats that feel native to social feeds. From humor-driven memes to creator-powered storytelling, the goal is always the same: extend gameplay into conversation and make the game feel present beyond the screen.
What I Led
- Led social-first gaming creative designed to live natively in feeds
- Produced in-house, meme-forward Fortnite and Roblox content (Avatar, TMNT)
- Built creator-first Just Dance content extending SpongeBob’s 25th Anniversary in-game experience
- Translated Apple Arcade gameplay updates into platform-native social moments
- Led talent- and creator-driven content across 8+ gaming partnerships
Fortnite
Additional Gaming Partnerships
6M+
Total Gaming Content Views
3.2M+
Fortnite Activation Views
8+
Gaming Platform Partnerships