Gaming
Gaming is becoming a bigger part of the marketing landscape. Nickelodeon has collaborated with Fortnite, Roblox, and Apple Arcade to meet audiences where they are to promote their IP. Lamesa has experience producing gaming content to support this initiative.
While editing this, Lamesa wanted to use zooms for comedic effect. She also wrote the clever copy featured to cater to adult audiences. This video garnered 351k views on Instagram.
Lamesa used the dancing emotes available in Fortnite to present fan-favorite characters in a way that would shock and amuse audiences on social. This video has 579k views on Instagram.
SpongeBob on Roblox was another touchpoint of the SpongeBob 25th Anniversary campaign. Lamesa utilized a countdown and nostalgia to increase watch time metrics. This video has 265k views on Instagram.