Super Bowl LVIII on Nickelodeon
Lamesa brainstormed creative to increase awareness that Super Bowl LVIII would broadcast on both CBS and Nickelodeon. She produced and edited content leading up to game day, crafted one-sheets for talent shoots, and live-edited during the broadcast. Super Bowl LVIII on Nickelodeon took social by storm, with many commenting the Nickelodeon broadcast was more entertaining than the CBS broadcast. Post-game, Lamesa produced additional content to amplify that excitement on social and keep the momentum going.
Leading up to game day, Lamesa wrote the scripts for this talent shoot and then edited this video which garnered 9.2M views on TikTok. She utilized split-screen show footage to remind viewers of some fan-favorite moments from the show and what they could look forward to at the game.
Lamesa live-edited this video during Super Bowl LVIII. Her speediness and efficiency helped it to become one of the first videos audiences on the internet saw of the game on Nickelodeon. It accumulated 2.2M views on Instagram and 657.7k views on TikTok.
Knowing that audiences on social react positively to self-awareness from social teams, Lamesa pitched this piece as a nod to a previous big cultural moment. In 2019, fans were disappointed when the characters from SpongeBob introduced Travis Scott’s halftime performance but didn’t perform “Sweet Victory”. In 2024, Nickelodeon delivered, and with this video at 673k views on Instagram, audiences knew it.