I’m a New York–based Creative Lead developing social content at
Nickelodeon that’s intentional, culturally playful, and built
for the platforms it lives on. I lead campaigns for SpongeBob SquarePants and
other iconic franchises, designing repeatable formats and systems that meet
people where they’re scrolling.
I serve as the final creative approver on 70% of Nickelodeon's social output, making sure the work feels good, performs, and connects.
Along the way, that approach has earned Clio, Shorty, Webby, and GEMA Awards and reinforced my belief that the best social creative should feel fun on purpose.
What I Believe In
Creative Engine
I'm drawn to brands that treat social as a creative engine, places where experimentation is encouraged, creators are true collaborators, and strong systems allow brands to show up meaningfully in people's feeds.
Platform-Native
Social isn't TV with a different aspect ratio. I build content designed for how people actually use each platform, formats that feel natural, not forced.
Culture First
The best social work doesn't just talk about culture, it participates in it. I focus on creating moments that feel relevant, timely, and authentic to what's happening online.
Systems Over One-Offs
Viral moments are great, but sustainable success comes from building creative systems, repeatable formats, clear POVs, and processes that allow teams to move fast without sacrificing quality.