The Challenge
How do we use social to make the Kids’ Choice Awards culturally relevant for adults?
We positioned talent as the creative engine of the campaign. By centering artists like Tyla, Ice Spice, and KATSEYE, we anchored KCA in current culture and built anticipation through social-first, talent-led storytelling ahead of the broadcast. On the ground, we captured platform-native moments that highlighted talent personality, fandom, and cultural relevance, content designed to engage adults on social while signaling that KCA was a show worth putting on at home. Social became the space where relevance was established, turning star power into sustained attention and tune-in.
What I Led
- Helped shape a talent-led social strategy through creative ideation
- Wrote social-first scripts featuring Tyla, Ice Spice, and KATSEYE to drive cultural relevance pre-show
- Collaborated with internal teams to translate broadcast moments into platform-native content
- Directed real-time social edits during the live broadcast
- Executed lead-up content from concept to post
Social Content Showcase
896M
Total Views
60M
Engagements
#1
Most Successful KCA Social Campaign