The Challenge
How do you bridge Nickelodeon and NFL audiences on social?
NFL Slimetime needed social content that could live across the season—not just during live games. Noticing the rise of older creators on TikTok, I leaned into unexpected casting by bringing Mary Jo Catlett, the voice of Mrs. Puff, to social. Mrs. Puff’s Football School reimagined game highlights and football terminology through the character’s chaotic lens, creating a scroll-stopping series that bridged NFL fandom and Nickelodeon nostalgia.
What I Led
- Concepted an original scripted social series from scratch
- Defined the Mrs. Puff’s Football School format and creative structure
- Wrote scripts merging football education with SpongeBob humor
- Directed production and editing teams
- Designed a repeatable system for weekly episodes
Series Episodes
15M+
total views across the series
431K+
engagements
6 of 11
ranked Top 25 posts of the season