What I Led
- Built and own the visual identity system across all social platforms
- Developed TWC's culture-first content strategy targeting Gen Z
- All video production, editing, and motion graphics — planned and reactive
- Designed templates and visual systems that make TWC instantly recognizable in a feed
- Partnered with Care Bears on branded cloud content collaboration
- Led real-time social execution during breaking weather events
- Established creative quality bar — if it's not ready, it doesn't go out
★
Ad Age — June 2026
Named one of the Top 5 Brand TikToks Marketers Need to Know About Right Now
Culture-First Moments
Culture Moment — Knicks Win
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Brand Collab — Care Bears
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Love Island x TWC
When Love Island USA returned, we asked: what if TWC covered it like breaking weather? The "Spark Forecast" framed every couple as a weather system, complete with a Spark Scale rating and meteorological read on the relationship. The "Storm Track Forecast" mapped each couple's arc across the season using actual radar imagery. Weather is just vibes with data. Love Island is just vibes without data. We gave it data.
Series Premiere — Spark Forecast
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Season Finale — Storm Track Forecast
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Then & Now
TWC's social visuals were inconsistent and broadcast-derived, functional but invisible in a feed. I built a new visual system from scratch: clean editorial typography, a signature blue left-border bar, consistent logo placement, and a hierarchy that works at thumb-scroll speed. Hover each card to see the transformation.
Special Report
Then
Then
Daylight Savings
Then
Then
Maps
Then
Then