SpongeBob’s 25th Anniversary
SpongeBob’s 25th Anniversary campaign ideation began over a year ago. Lamesa was a part of initial brainstorms on making this a social first campaign with a push toward Paramount+. For this campaign, she led video production of the SpongeBob TikTok Spotlight content and San Diego Comic-Con social content. She is currently leading production with influencers for the Wendy’s x SpongeBob Krabby Patty Kollab beat of this campaign.
For this talent shoot aimed at supporting Paramount+, Lamesa proposed recreating the TikTok green screen effect so the video would feel native to the app. She wrote the scripts, filmed with talent, and then edited this piece using Adobe After Effects and Premiere Pro. This video is currently at 7.3M views.
Lamesa led video production for the videos featured in the TikTok Spotlight hub. Over 3 weeks, the campaign garnered over 1.8B views for content related to the show. The search hub saw over 1.5M page views, with more than 400K participants in creator activity.
Lamesa was assigned to create the announcement trailer for the SpongeBob 25th Anniversary. Her extensive knowledge of the show and her proficiency with programs like HP Anyware equipped her with the skills to deliver this asset ahead of a tight deadline. This video is at 1.4M views.
Experience with Influencers
For SpongeBob’s 25th Anniversary, Nickelodeon’s social team has hired three in-house influencers to diversify content and amplify the campaign. Lamesa has led video production with these influencers on priority beats like the Kids’ Choice Awards. Leading the team consists of running brainstorms, staying current on trends to pursue, and reviewing their work. She is currently leading influencer production for the Wendy’s x SpongeBob Krabby Patty Kollab beat of this campaign.
Lamesa’s work with influencer Kittrell Poe
Lamesa’s work with influencer Melanie Jones
Lamesa’s work with influencer Tenn Buick