Evergreen
Lamesa joins brainstorms monthly to pitch content for the SpongeBob, Avatar the Last Airbender, and TMNT accounts. She pitches ideas utilizing relevant trends and adapts her videos to the tone of voice of each account. She focuses on the gamification of her content to increase watch time metrics and engagement. Her recent Teenage Mutant Ninja Turtles edit has 4.4M views on Instagram and is the most engaged post of all time on the TMNT Instagram account at 446k likes.
When brainstorming and editing evergreen content, Lamesa tries to gamify pieces whenever possible to increase engagement. This video has 889k views on Instagram.
Lamesa used the popular listicle format to increase watch time. This video has 789.1k views on TikTok.
Lamesa amplified a scene lift by adding in-video text to add engaging commentary. This video has 4.4M views on Instagram. It is the most engaged post of all time on the TMNT Instagram account. This video is at 446k likes while the previous record was 97k likes.